Lincoln is Adding a Logo Design


The new Lincoln logo is the culmination of a multiple step process that included working with faculty and students. As part of a rebranding campaign, it will be used on official publications, such as the website, email, letterheads, and business cards.

The current sweeping logo of that includes a temple motif is not gone, and will doubtless be rolled out on future occasions, but that logo is difficult to use on publications due to its size and proportion.

old logo

The new logo is much easier to use and reproduce.

new logo

Here’s a sample in reverse:


Why this design? Recently three of our students made a presentation to the school board regarding the selection of the new logo and what the design means to them.

Click here to see the video viewing in an email

As mentioned by the students, the logo appearance on the website will have a simple animated introduction:

Click here to see the video if viewing in an email